Get ready, PRIME fans. The next chapter in PRIME Hydration’s wildest collector competition is almost here—and it’s bigger, bolder, and carrying another eye-watering $1 million prize pool. After weeks of rumours and a fleeting glimpse of a now-deleted website update, the PRIME Collector Series is officially heating up again. Sweet Seeker is tracking the action closely, and here’s what we know so far about this high-stakes hydration hunt—and why it’s shaping up to be the most ambitious PRIME drop yet.

The QR Code That Sparked the Storm
It all started with a teaser bottle from the mysterious Collector Series. A clean, crisp PRIME design with a bold QR code printed on the label had fans buzzing. Scan it, and you’d land on a cryptic landing page: collectorseries.drinkprime.com—at first teasing “A New Adventure Coming Soon.” But earlier this week, for just a brief window, that same site flashed new info:
"$1 Million USD is up for grabs starting June 2, 2025."
Within hours, the page was pulled—now showing an error message. But not before the hydration hive caught wind. And just like that, speculation turned into confirmation: the Collector Series competition is officially locked and loaded.



What We Know So Far
📅 Start Date: 2 June 2025
🌍 Regions: U.S., U.K., Canada, Australia, France, Germany, Mexico, and South Africa
💰 Prize: $1 Million USD (may be split between verified winners)
The campaign tagline? “Curate Your Legacy”—a call to action that hints at a global bottle hunt, unique flavour drops, or even a multi-part redemption system. Will each region have its own exclusive bottle? Will you need to collect a full set to qualify? Details are still under wraps—but signs point to a challenge that spans countries, codes, and serious collector strategy.
Why This Drop Hits Different
🧃 Follow-Up to the PRIME X $1M Competition
🧩 Code-Based Prize System - each code = a different "Trophy" (as per the fine print)
🌐 Truly Global Launch – Rare for Collector Drops
⏳ Tight Redemption Window – Ends 1 August 2025
This isn’t just about hydration. It’s about legacy. Hype. Bragging rights. And a serious shot at a share of a million-dollar prize pool.
What’s Next for Collectors?
Sweet Seeker will be monitoring regional releases, stock alerts, and collector reports across all eight confirmed countries. We’re already hearing whispers of unique Collector Series flavours set to drop with timed rollouts across authorised stores.
⚠️ Pro tip: Be ready to scan, collect, and claim fast—codes will likely be in limited supply and redemption is capped.
How to Prepare
📍 Track launch dates in your region
🔍 Scan any Collector Series QR code ASAP
🧾 Read the official rules (once published again)
💬 Follow Sweet Seeker on socials for real-time updates
🛒 Check stock at trusted resellers like Candy Creations
Official Rules Now Available
The full Curate Your Legacy Promotion rules have now been published by PRIME. From how to claim your free code (if you're in the U.S. or Canada), to how the ten trophies work, to the odds of scoring the rare code and splitting that $1 million USD grand prize—it’s all live. You can read the complete rules at: collectorseries.drinkprime.com
Odds Breakdown
🎯 Total codes distributed globally: 15,175,000
🔢 Odds of a common code: 1 in 9
🌟 Odds of the rare code: 1 in 1,896,250
💡 Only by collecting all 10 different code types (including 1 rare) can entrants complete the digital trophy collection and qualify to win. If multiple entrants complete it, the $1 million prize will be split equally.
The full Curate Your Legacy Promotion rules have now been published by PRIME. From how to claim your free code (if you're in the U.S. or Canada), to how the ten trophies work, to the odds of scoring the rare code and splitting that $1 million USD grand prize—it’s all live. You can read the complete rules at: collectorseries.drinkprime.com
Final Thoughts
This is no ordinary drop. The Collector Series competition blends PRIME’s global clout with next-level collector culture—and throws $1 million into the mix. Whether you’re here to complete the bottle lineup, chase flavours, or take a swing at the prize pot, this one is a must-watch. Want in early? Stay sharp. Stock moves fast, and once the campaign kicks off on June 2, the race is on to scan, collect, and claim your shot at hydration history.