JOYRIDE Candy Takes Off – Three New Low-Sugar Treats Just Landed at Sweet Seeker

The wait is finally over. JOYRIDE – America’s breakout “uncommon candy” brand – has blasted past customs and onto Aussie soil, and Sweet Seeker is the very first retailer to unpack the boxes. If the name feels new, here’s what matters: JOYRIDE’s mission is simple – deliver dial-up flavour while kicking sugar to the curb.

Today’s drop features three hero products: Pink Lemonade Sour Strips, Gummy Busters, and Glacial Peppermint Gum. All three lean on plant-based recipes, natural colours, and cutting-edge sweeteners like allulose and soluble corn fibre – serving up the flavour rush you expect from full-sugar lollies while keeping your macros (and blood sugar) in check.

Pink Lemonade Sour Strips 

Remember sipping a frosty show-ground lemonade, then chasing it with raspberry sherbet? That’s the opening note here: bright Meyer-lemon bite, a whisper of berry, and a citric-acid dusting that makes your lips tingle before each chew releases a second wave of sweet-and-sour. Texturally, these pliable ribbons feel closer to taffy than the stiff sour belts you grew up on—thanks to agar and vegetable glycerin that lock in moisture.

• Macros that matter: 4 g sugar, 8 g fibre, 9 g net carbs, 70 calories per serve – roughly 80 % less sugar than mainstream sour belts.
• Zero nasties: no gelatin, no artificial colours (the pink hue comes from carrot and blueberry), and no maltitol or IMO syrups.
• Collector note: early U.S. reviews rated this flavour a perfect 5 stars – bags routinely sell out online in under 48 hours.

Gummy Busters – Triple-Texture, Triple-Flavour Chaos

JOYRIDE calls these “crunchy & chewy sour candy,” but that barely captures the mayhem. Each piece starts with a paper-thin shell that cracks like a Smartie, drops into a super-soft gummy centre, then explodes with fizzy sour crystals. Inside any given handful you’ll find three flavours: Pink Lemonade, a fruit-punch mash-up dubbed Fun Drink, and a deep Blue Raspberry that hangs around long after the crystals fizzle out.

• Macros: 10 g sugar, 8 g fibre, 70 calories – 50 % less sugar than conventional crunchy gummies.
• Colour palette: carrot, blackcurrant, blueberry & spirulina—no Red 40, no Blue 1.
• Pro tip: mix two together for secret mash-ups; Pink Lemonade + Blue Raspberry tastes uncannily like a frozen slushie.

Glacial Peppermint Gum – A Pocket-Sized Ice Storm

Project 7’s legendary gum recipe gets the JOYRIDE treatment here: a crisp tablet sweetened entirely with xylitol, naturally coloured with spirulina and turmeric, and blasted with real Pacific-Northwest peppermint oil. The chill is instant, but the magic is longevity—ten minutes in, you’re still getting icy pops as embedded peppermint crystals dissolve.

• Sugar- & aspartame-free: 0 g sugar, sweetened solely with xylitol (63 g polyols per 100 g) for dentist-approved chew sessions.
• Vegan & keto-friendly: no animal products, no hidden carbs, just 5 calories per piece.
• Rebrand insider: every pack carries the “Project 7 is now JOYRIDE” tag—a subtle nod collectors will want in their flat-lays.

⚡ Why This Drop Hits Different

• Macro wizardry: allulose + soluble corn fibre = sweetness without the glucose spike.
• Plant-based, planet-friendly: no gelatin, no shellac, no animal by-products – ever.
• No artificial colours or preservatives: every hue comes from fruit, veg or algae; every flavour from real extracts and oils.
• First Australian allocation: this is the inaugural AU shipment 
• Display-ready packaging: electric colour blocking, matte-finish pouches and cheeky flavour icons practically beg for Instagram close-ups.

🛒 How to Secure Yours

Sweet Seeker’s launch stash is live right now – no pre-order queue:

• Dispatch starts 1 August 2025 from our Melbourne HQ (orders in by 2 pm AEST ship same business day).
• Pack sizes: 100 g resealable pouches for candy; 50-piece resealable pouch for gum.
• Launch price: $19.99 AUD each (intro special – RRP $24.99).
  

💬 Final Thoughts

JOYRIDE isn’t “diet candy.” It’s candy re-engineered – big on flavour, merciful on sugar, free from the synthetic baggage that usually dogs low-cal treats. Whether you’re stocking a collector shelf, fuelling a late-night Netflix binge or just hunting a cleaner sour fix, Pink Lemonade Strips, Gummy Busters and Glacial Peppermint Gum tick every box and then some. In a snack scene flooded with me-too options, this range feels genuinely fresh – and now it’s ours.